The event was up 5% compared to last year at 4.336 million average viewers on FOX. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. The Great Recession that swept across the landscape starting in 2008 changed everything. Currently, you are using a shared account. Last year, Indys start time was 1 p.m. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. The trajectory is good. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. One of them is the overall viewership across the entire season while the other remains the final 10 events when each of them matters even more. ET; it will have a start time of 3 p.m. next year. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Saturday's NASCAR Xfinity Series race was shown via FS1. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. Without this postponement, NASCAR's average viewership is up 3% in 2020. This year's Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Home Daytona 500 ratings history (1979-present). In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. Opinions expressed by Forbes Contributors are their own. TV ratings are no longer the end all be all for NASCAR. 1979-2004 numbers from Sports Business Daily 2.16.2005. I think thats some pretty solid footing.. The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. Is shortening the schedule back a little bit something to consider? The network windows and broadcast windows have never been more important than they are in 2021. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. There are certain deals that we could not do. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). It would have been nice to have heard more during the championship race from Earnhardt. Its a great viewership opportunity. You only have access to basic statistics. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. Our intent is to make our content as broadly available to our fans who are watching NASCAR as they are consuming content. Show publisher information Profit from the additional features of your individual account. We have a really good relationship with both Fox and NBC. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Nielsen is still a big part of the media landscape. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. Along with that came an all-important metric: the Nielsen ratings. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. You hear often it should be around three hours. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. liability for the information given being complete or correct. Those numbers of course, dont tell the entire story. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. NASCARs ratings have been a topic of conversation for countless seasons as the viewership is not like it was during the sports golden age. Of all the places for Ryan Truex to absolutely turn in a career day, the 31-year-old led a dominating 124 of the 200 laps at his hometown Dover (Del.) To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. Additionally, FOX announced that the 2022 NASCAR Cup Season was the second most-streamed season all-time with an average minute audience of 35,714. Be the first one to comment on this story. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). This. And I feel like were peaking at the right time, for sure. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Looking back, knowing that its probably best for NASCAR to be on a network channel as opposed to cable, is that a concession NASCAR would have made? Its certainly healthy in terms of eyeballs, Hebrst said. The advent of streaming services has further changed how sports are presented to viewers. Learn more about how Statista can support your business. There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. Lets dive into the NASCAR ratings over the course of the 2022 season compared to years past. By the measurements used today, NASCAR then is in a very good place. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. Our share of those TVs that are tuned in is up 18%. But just like the 2022 race at Dover Motor Speedway, weather could . This is a BETA experience. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. The 2013 Daytona 500 that was because of Danica Patrick. Up until the middle of the 21st century the measured pairs of eyeballs watching NASCAR on TV were counted, analyzed and, for the most part, cheered. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. [Online]. The data would back that up. There are also financial tradeoffs to that as well. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. Related: NASCAR ratings on big rise compared to recent years in 2022. In fact, Talladega proves that it is not simply a TV problem. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. Statista assumes no Please do not hesitate to contact me. Business Solutions including all features. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. I think that the relationship between our network partners and NASCAR has changed for the better. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. (The Athletic obtained data that confirmed Herbsts point). The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. (Photo by Chris Graythen/Getty Images). This year's race peaked at 10.57 million viewers during the final laps from 6:30 p.m. to 6:45. But it is similar to the dilemma that you correctly called out in 2013. Every FOX race that can be compared to last year has posted an increase in ratings and viewership; the lone race on FS1 (Martinsville) declined. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. So if you can say that it's you and the NFL in terms of stability of your audience. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. If we were to run a typical race at 1 p.m., were going to get about 10 percent fewer viewers at 1 p.m. than we would at 3 p.m. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. The Iowa vs Purdue college basketball games was the second most watched event with 3,585,000. (Photo by AaronP/Bauer-Griffin/GC Images). Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. And, obviously, the network window is increasing as well. You can contact him here or on the Sports Media Watch Twitter page. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Are you interested in testing our business solutions? Kyle Busch, NASCARs black hat, won his second title. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). NASCAR viewership numbers are out; outscores all other sports but itself. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. I think that you will see us take a hard look at race lengths over the course of the next two or three years. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. So too did Denny Hamlin. Every sport has a very passionate fan base. Get in touch with us. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. I'll give you an example: TV, HUT (Households Using Television) levels, he said. How critical is it for NASCAR to have a good 2022 in terms of viewership as you look ahead to negotiating the next TV contract? In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. statistic alerts) please log in with your personal account. I can save this sport . The motorsports category overall in 2022 enjoys a viewership numbering just north of 9 million, but that pales in comparison to the 114+ million people who regularly watch the National Football League (NFL) or the nearly 69 million who watch Major League Baseball. The news sort of heads downhill from there. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? NASCAR intends to continue the charter system beyond 2024, NASCAR could possibly race internationally as early as 2024. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Every single playoff stretch since the 2014 season has seen a decrease in viewership. NASCARs popularity is down and the ratings reflect it. Chase Elliott, for example, recently voiced his opinion on the matter. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Is that directly because of television and trying to capture more viewers? We will be a linear TV property, traditional TV property, through 2024. NASCAR scraped bottom. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. (Photo: David J. Griffin / Icon Sportswire via Getty Images). Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). Show sources information UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . For us, we are a linear TV property today. (Photo by Chris Graythen/Getty Images), Head Updates Key Gravity And Radical Rackets, Shoes In Early 2023, Daescu Dominates In Doubles At The Association Of Pickleball Professionals Sacramento Open, Mike Tyson Wants WWE Match With Logan Paul, Talks UFC-WWE And Launch Of Tyson Pro, Several Lengthy Playoff Runs Raised The Bar Very High For Tampa Bay Lightning, Chicago White Sox Are Plunging Toward Their Worst-Case Scenario, Ten Teams That Should Consider Signing Former World Series MVP Madison Bumgarner, With Induction Weekend Coming, Baseball Hall Of Fames Official Tour Operator Opens Doors For Travelers, Here Are The Sixers Options At Center Against The Celtics Until Joel Embiid Returns, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Id say in particular, in the short term, those network windows are really, really important. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. With four consecutive racing weekends down the line, analysis shows the four events have been the most-watched sporting events across the United States. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. June 16, 2022. They do. Nielsen slowly began to develop ways to measure who was watching what, and how. So from 2018 to 2021, and Im projecting lets say what was a projected flat number for Phoenix, will be around a decline of 7 percent. The ESPN and ABC broadcasts increased 26% and 8% respectively . Clicking on the following button will update the content below. I definitely think that was the right call at the time. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. With all the different metrics used to measure a sport these days however, it can be complicated. (Nielsen estimates from ShowBuzz Daily 4.25). And the same is true for NASCAR. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Last year, FOX averaged 4,159,000 viewers per race. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, .

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