Then you can access your favorite statistics via the star in the header. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? Initially, it is important to clarify the fairly obvious fact that it isnt just in Asia that the Premier League is an enormous vehicle. If you do doubt this, just watch a clip from any old game. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. For cost savings, you can change your plan at any time online in the Settings & Account section. Compare Standard and Premium Digital here. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. The total and average attendances only covered regular season games. We want as many people as possible to see Premier Leagues matches. NFL coverage and Joshua Buatsis fight against Marko Cali. BEIJING: Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again from next season in a move welcomed by the league's commercial director on Tuesday. Please create an employee account to be able to mark statistics as favorites. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK The clubs appointment ofmanaging director Ian Ayre was a move taken with an international vision. Enjoying SportsPro content? Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. (May 29, 2021). Anyway, they were at it again this week with a story in The Independent, telling us in a big headline: Manchester United and Liverpool defeats helped Sky Sports to its highest ever viewership., Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be locked out of sporting events.. It now looks like it is from an alien planet. But crowdless is all there is on offer, so we watch it regardless. For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. The ideal entry-level account for individual users. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, Or by navigating to the user icon in the top right. This is significant, and could be the key to China's aspirations of domination on the world stage. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Repucom, Premier League Fan Survey 2011/12. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th Football TV without crowds is it any good? It was also the most-watched EFL Cup final on record for Sky. analyse how our Sites are used. In other words, about one in four people watching TV at that time were watching MOTD. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. This out-performed Saturdays show, which claimed 2.6m to 3.1m 24.5% of the available audience. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. 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As Manchester City and Liverpool contested a thrilling title race, a global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. May 29, 2021. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. Wow, 14 million people watched two Premier League games!!! Sky and BT Sport (which shares Premier League rights in the UK) will have Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. Financial details of the new deal have not been disclosed. For owners of Chinese Super League clubs, it represents a way to build up political links by actively participating in the government's plans. Several other countries enjoyed their highest-ever audiences for an individual match. That said, Chinese owners are pioneering in the sheer amount they are willing to spend. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. China a cash cow for Red Devils Pub figures are currently marginal for obvious reasons. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information There have already been reports from the Premier League of agents using offers from China as bargaining chips in contract negotiations, most notably in relation to Alexis Sanchez and Mesut Ozil. Sky said this marked the highest in-home peak for any match since Liverpool v Man Utd in January 2021 (4.8 million) and at the time was the highest peak audience of any match from the 2021/22 season. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. ZZ leaves Charlton in search of Premier start However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. We use Show publisher information It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. In total, the event recorded an average viewership of 514,617 across its 57 hour airtime. Initially, it is a case of timing, and secondly, it is the intrinsic value of the product. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. [Online]. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. You can change your cookie settings at any time but parts of our site will not function correctly without them. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. (Image: VALERY HACHE/AFP via Getty Images). We use your sign-up to provide content in the ways you've consented to and improve our understanding of you. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. Clubs will also be able to share short in-play clips to engage with supporters, the first such deal the Premier League has done anywhere in the world. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. Create your account and get enhanced access to all the latest stories. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. This enormous audience, a public hungry for the Premier League and hugely receptive to the product, generates an enormous income for EPL sides and has a self-perpetuating effect on the product. That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. To use individual functions (e.g., mark statistics as favourites, set Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. This has established that cumulative audiences for live Premier League programming rose 11 per cent to 1.35 billion. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. Charlton: China's World Cup misery saddens me ", A Premier League spokesman said: "Our international fan base and success is helping develop English football at all levels, something we should all be pleased about. This is why Asian businessessuch as Samsung, Chang and Goldenwayare accruing such enormous expenditure in backing Premier League teams Chelsea, Everton and Swansea, respectively. 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